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CRM SEGMENTATION: How do pharma companies do it?

Posted by pharmintel on October 17, 2019

Category: Blog
Sales territory design and management is a very sophisticated and complicated process in pharma industry. It’s definitely a win-win situation for the pharma company if the sales force is aligned properly and helps in increasing their revenue. The sales representatives are also motivated to achieve target and find innovative ways to improve the sales. Have you ever thought how to properly design the territories? Major factors are workload and change in opportunities like market shift

Turn your Key Opinion Leader into an Influencer

Posted by pharmintel on October 13, 2019

Category: Blog
Pharma companies often spent time & resources running after the KOL’s. A KOL can also be an influencer who will play a major role for the pharma industry. A KOL is not only an expert whose opinion is valued in a specific industry but also listened by a broader audience. Pharma companies identify relevant KOLs across multiple therapy areas of expertise and maintain a high-quality network of thought leaders from across the globe. The approach

Sales targets: Challenging but achievable !

Posted by pharmintel on October 10, 2019

Category: Blog
Target setting is mostly a negotiation process across sales managers; often subjective with little data involved. However, adjustments to individual territory targets are not allowed and there are no clear rules and no clear ownership of the target setting process. Target setting process is too time-consuming process and deadlines are missed frequently. Sales target are not well managed and create perception of mid way game changing. Target setting process is a black box. Sales representatives
Well, it is a very complex process. If you are not sure about the particular KPI’s which should be considered for sales forecasting then your sales will surely go in negative direction. In this article we will discuss about the proper methodology which an analyst can use to forecast drug sales. Basically you need to be clear on the type of forecasting required for your project. Is it patient based forecasting? If so what geographies

Artificial Intelligence and Intelligent Augmentation

Posted by pharmintel on October 6, 2019

Category: Blog
Artificial Intelligence (AI) and Intelligent Augmentation (IA) in pharmaceutical industry present with a real opportunity to do R&D differently. There needs to be a fundamental shift in drug discovery and AI and IA both holds the key to bringing revolution to the pharma industry into the 21st Century. The current drug discovery process needs to shift dramatically in order to meet the needs both of society and patients. AI and IA both can operate more
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